Privacy Policy

What we collect

When you complete a quiz or assessment on CoreTraits, we may collect and store the following:

• Age
• Country
• Gender
• Sex
• Your quiz responses and result
• Date and time of participation
• IP address — stored in encrypted form

We do not collect names, email addresses, phone numbers, street addresses, or any other directly identifying personal information.

All demographic fields — age, country, gender, sex — are entirely optional. You may complete any assessment without providing them.

Your result link

Result links are permanent. Your result will remain accessible for as long as CoreTraits operates. There is no expiry date on result links.

To request deletion of a result, provide the result URL using the contact details at the bottom of this page.

IP addresses

We collect and store your IP address in encrypted form using AES-256 encryption. This is done solely for the purpose of maintaining data quality within our research dataset — specifically to identify duplicate submissions and detect automated or fraudulent responses.

Encrypted IP addresses are:

• Stored in encrypted form and never held in plaintext
• Retained for as long as CoreTraits operates or until the data is no longer required for research purposes
• Never publicly accessible
• Never shared with third parties
• Never used for advertising or marketing
• Never linked to personal identities
• Used solely to protect the integrity of our research data

If you wish to request deletion of your encrypted IP record, you may do so by contacting us with your result URL. We will make reasonable efforts to locate and remove the associated record.

How we use information

The information collected is used for:

• Research and statistical analysis
• Development and improvement of personality and preference models
• Understanding population trends and behavioural patterns
• Improving website functionality and user experience
• Detecting misuse, spam, or automated submissions

Research findings may be published or shared in aggregated, anonymised form. Individual responses will never be publicly disclosed or attributed to any individual.

Data storage and security

Data is stored on secure servers and access is restricted to authorised personnel only. We take reasonable technical and organisational measures to protect the information we hold.

No method of transmission or storage can be guaranteed completely secure. We take reasonable steps to protect information from unauthorised access, misuse, loss, or disclosure and will notify users of any material breach in accordance with applicable law.

Sharing of information

We do not sell, rent, or trade participant information under any circumstances.

Information may be disclosed only:

• Where required by law or to comply with legal obligations
• To protect the rights, safety, or integrity of CoreTraits
• In aggregated, anonymised form for research, reporting, or publication

No individual participant will be identified in any published research or reporting.

Advertising

CoreTraits does not serve advertising of any kind. Our quizzes, assessments, and results pages are entirely free of advertising. We do not allow advertisers to access, influence, or receive any information collected through this website.

Cookies and analytics

CoreTraits may use cookies or similar technologies to improve website functionality, measure usage, and enhance user experience. These technologies do not identify you personally and are used primarily for website performance and analytics.

Data retention

Quiz responses, results, and associated demographic data are retained for as long as CoreTraits operates or until they are no longer needed for research purposes. Data is stored in a manner that minimises the ability to identify individual participants.

Encrypted IP addresses are retained for as long as CoreTraits operates or until the data is no longer required for research integrity purposes, as described in the IP addresses section above.

Deletion requests may be submitted at any time using the contact details below. Please include your result URL so we can locate the relevant records.

International users

By using CoreTraits, you acknowledge that your information may be stored and processed in countries where our hosting providers operate. Regardless of location, we take reasonable steps to protect the information we collect and handle all data in accordance with this policy.

Your rights

Depending on your jurisdiction, you may have rights regarding information held about you, including:

• The right to request access to information held about you
• The right to request correction of inaccurate information
• The right to request deletion of your result and associated data
• The right to withdraw consent where applicable

Because we do not collect names or email addresses, requests must be made by providing the unique URL of your result so we can locate your data. Requests may be submitted using the contact details below.

Age restriction

CoreTraits is intended for users aged 18 years and older. We do not knowingly collect information from anyone under the age of 18. If you believe a person under 18 has submitted information through this site, please contact us and we will delete the relevant data promptly.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. Continued use of the website following changes constitutes acceptance of the revised policy.

Contact us

If you have any questions about this Privacy Policy, the information we collect, or to submit a data deletion request, please contact: